True to Super Bowl style, the ad is hectic. Starring the likes of Arnold Schwarzenegger, Don Cheadle (with a llama), One Republic, DJ Reggie Watts and actress Minka Kelly, Bud Light have gone Bud-heavy as we follow an unsuspecting regular-joe (Ian) on a night out, through the ‘magic’ of hidden cameras. I feel like Americans can’t get enough of hidden cameras.
Bud Light is hoping that its star-studded ad and new tagline will reverse a continued sales decline resulting from the rising popularity of craft beers and sweet cocktails.
You gotta spend money to make money, I guess.
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