Humans in the 21st century are exposed to thousands of images per day. So for something as recognisable as brand logos it’s unsurprising that like an overweight friend slowing shedding kilos, we hardly notice their minor changes in appearance. Colours, textures, and fonts are all critical in the appearance of a logo, and it’s interesting to see which companies have favoured their original logo’s skeletons, and which have abandoned them completely. Below is an evolutionary chart showing the subtle (or in some cases, not so subtle) changes undergone by the logos of major corporations throughout their decades of existence.

Lorna Stewart-Thornton

‘Starguts’ feature image by Ben Fellowes.