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Weekly updates

While Netflix are notoriously secretive about their viewership statistics, we live in 2015 and nothing is impossible to acquire if you try hard enough. San Diego company Luth Research have released statistics gained thanks to surveying a significant chunk of Netflix users in the US and the results are actually a bit surprising.

Measuring the percentage of people who watched particular shows from the launch day onwards, it looks like Daredevil is a strong contender for the most popular series at this moment. Over an 11 day span from the series premiere, 10.7% of subscribers tuned in to see it. Compared to the 6.5% who checked out House of Cards Season 3 over the same time period following its premiere, it’s clear that the Marvel-licensed action series could become a new frontrunner for pushing subscriptions for the service.

Unbreakable Kimmy Schmidt is another rising star with a 7.3% tune-in rate since its premiere. All this doesn’t mean that House of Cards is falling back in popularity, it seems to indicate that Netflix’s licensed original shows are gaining credibility as audience pleasers. There was no explicit statistics on ACCLAIM favourites Arrested Development and Bojack Horseman available. Hopefully the promise of new seasons for both could earn them some additional focus.


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