A radio station in San Francisco played Nelly’s “Hot in Herre” on a loop that lasted the whole weekend. In an attempt to rebrand from being a “Latino Mix” station, KVVF 105.7 played Nelly’s tune from 3pm Friday afternoon until Monday 5pm. Now known as Hot 105.7, the station has definitely won over a few listeners. Some say overkill, I say brilliant. Who doesn’t love a bit of old school Nelly for three days straight, right?
Nelly himself was even in on the act, tweeting about the end of the radio stunt.
Listen Monday at 5p to Uforia’s #nelly1057 it’s gonna get Hot in The Bay area!! RT RT!!
— Nelly_Mo (@Nelly_Mo) March 16, 2014
Unfortunately for us in Australia, we couldn’t stream the stint and remained clothed for most of the weekend. Fortunately, you can listen to it right here and do as you feel. It’s getting pretty hot in here, ‘ey?