Calvin Klein underwear campaigns have always been pretty sexy. From the days of Marky Mark and Kate Moss to the current campaign starring Kendall Jenner and FKA twigs, Calvin Klein’s definitely sticking to a tried and true formula. You should be up on CK’s most recent campaign theme, complete with its own hashtag, and the label has enlisted the talents of Harley Weir to photograph its latest series. Continuing to ‘fill in the blanks’ with the ad slogan, Weir captures models Kendall Jenner, Abby Lee Kershaw, Klara Kristin, and Saskia de Brauw in some very intimate situations. Some are a little more direct than others (the belfie and upskirt shots leave little to be desired) but all of them exude a sensuality and personal intimacy that is sure to raise a few eyebrows. Interestingly, the ‘belfie’ image doesn’t credit the model by name, so there’s an air of mystery there, but it certainly gets the point across pretty easily. And there’s also a lamb, so there’s that.
Check out the campaign imagery above.