Weekly updates:

Posted by

Weekly updates

Thank God/Pharrell Williams that ICECREAM’s back. Their latest lookbook featuring young thrashers Andre Beverley and Emmet Duffy is super entertaining as they traverse the streets of Toykyo marvelling at heated toilet seats, street food, harajuku girls and the pulsating skate culture.

Their garments add a bit of eye candy to the video and features T-shirts with fun, ice cream related graphics in a range of pop colourways. The video also marks the return of the much loved “running dog” denim. The entire concept for the lookbook is genius, as it gives us a look into the kind of skate, travel and casual street style ICE CREAM is all about about.

Check out the full lookbook here.

Zoe Annabel