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Weekly updates

Earlier today, The New York Times published an in-depth feature story on New York’s very own streetwear brainchild Supreme. The article even features a rare interview with highly elusive founder James Jebbia, shedding some very interesting light on the brand and how it manages to maintain credibility even though people like Justin Bieber are often seen repping their hoodies. Detailing the ins and outs of the brand and its philosophy, the piece makes an effort to pinpoint just what it is about Supreme that makes British GQ Style hail it as “the coolest streetwear brand in the world right now” and makes crowds of fans camp out on folding chairs and sleeping bags each time a new line drops. It’s an essential read for any Supreme fan so head here to read the full piece.