Campless has just released the results of their research on the sneaker reseller market on eBay last year. And the figures are fascinating. There’s no question that sneakers and sneaker reselling is big business, but you’d be surprised by just how much money changed hands last year alone.
In 2014 there were 131,807 sellers who sold at least one pair of sneakerhead sneakers. Yep, One hundred and thirty thousand. Sellers. 43% of these sellers sold exactly one pair, but a staggering 53% flipped more than one pair of sneaks on eBay. While they haven’t released the info, quick calculations show that there must have been upwards of 750,000 pairs of sneakerhead kicks sold on eBay last year.
Anyway these 131k flippers accounted for US$143 million in total sales, which is just over a third of the entire eBay sneaker market ($343). But where it gets really wild is that the top 25 sellers account for a whopping $8.6 million of sneaker sales. The top two sellers, solesupremacysales and thecoolshoeshine make up $4.5 million, while the next 23 sellers combine for $4.1. Solesupremacysales had sales figures around $2.71 million in 2014 – that’s a lot more than most retail sneaker stores.
Lastly, of the $8.6million accounted for by eBay’s top 25 sneakerhead kicks sellers the top 15 most popular models accounted for $1.4Million dolloars. The sneakers were almost entirely Jordans, with only Yeezy 2s and Foamposite Yeezys breaking in. Not surprisingly they’re all Nikes.
Top 15 revenue earning sneakers:
Air Jordan XI low concord
Air Jordan XI layoff bred 2012Air Jordan XI gamma blue
Air Jordan III black cement 2011
Air Jordan III true blue 2011
Air Jordan VI carmine 2014
Air Jordan XIII flint 2010
Air Jordan XII taxi 2013
Air Jordan XIII he got game 2013
Air Jordan IV toro bravo
Nike Air Yeezy 2 red october
Air Jordan IV white cement 2012
Air Jordan XI space jam 2009
Nike Air Foamposite pro yeezy
Air Jordan IX birmingham barons