Weekly updates:

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Weekly updates

Today Drake‘s OVO dropped their spring 2015 collection and it’s all about the velour. Now, if you need convincing that velour is something for you, just remember that the material has been a vital part of streetwear since before Nas‘ air chair on Stillmatic. If your memory fails you, here it is:


Other lords to flex velour include Kanye West:


P Diddy:


And Rick Ross:


Still not convinced to cop a head-to-toe velour alphet from Drizzy? Maybe Rihanna can convince you:


You can grab your ‘fit from OVO’s flagship store in Toronto on May 2 and online on May 9. Prepare to get comfy.

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