Weekly updates:

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Weekly updates

In a recent sit down with HYPEBEAST, adidas’s VP of Global Design, Nic Galway took time to discuss two of his more successful projects in recent times: the Y-3 Qasa and Tubular sneakers respectively.

Galway touched on a range of sneaker related topics during the short piece, including his decision to reinvent the Y-3 from a pure fashion sneaker to something more in touch with the pioneering approach of the brand, and as such creating debate and testing new ideas that would go on to reignite interest in Y-3.

He also explained the lack of any major marketing brief for the Tubular drop, which created its inherently original design. “The retro releases will always remain a key part of Originals, but we also see great opportunity to create new progressive product, which is grounded in Originals DNA but continues to innovate sneaker culture and push it forward.”

Read the interview in its entirety on HYPEBEAST now.