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Revisit 20 years of the New Balance 99X series at Melbourne’s Up There Store

A balanced look at the evolution from the old to the new

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Naturally, some things in this world can be hard to wrap your head around if it’s just not your ‘thing’. For example, we can’t understand why some people would spend hundreds of dollars on Taylor Swift concert tickets or why there are sick, twisted people out there who elect to read Game of Thrones spoilers before seeing the episode (even worse are those who tell you which characters die in the season finale).

So perhaps, for those who don’t ‘do’ sneakers, a museum for a particular shoe might make no sense. Yet for us and all the sneakerheads out there, when it comes to a New Balance new release, it almost seems rude not to.

Up There Store are joining forces with New Balance Australia to put on a proper celebration for the glorious 20 years that have passed with the 999. Yep, we’re talking a 99X Museum. With a historical archive from the 990 to the 999 and in-depth photographic retrospective, it’s not one to miss—especially considering that on the same day MRL999 Re-Engineered is set to drop. Additionally, the whole thing has been snapped up for a commemorative book to be released along with the museum, available to all those who come through.

This is the most extensive collection of the latest in New Balance’s historic 99x series, with the idea of showcasing the timeline of the kicks in a way that will appeal to both sneakerheads and non-committed sneaker collectors alike. Anyone can appreciate that which is both brilliant and timeless in its design, and indeed the evolution of one of the brand’s most iconic silhouettes is definitely worth taking a look into, as is committing an hour to watching a season finale rather than just reading up about it later. Seriously, have some self-respect.

Take a sneak peek in the gallery above, and of course peep the details for the event below.

The 99X Museum
From July 2
Up There Store
15 McKillop Street, Melbourne

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