Weekly updates:

Art Style
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Weekly updates

The generous crew at Kith have been kind enough to give you guys a behind the scenes glimpse into the photo shoot for the new Ronnie Fieg x ASICS Gel Lyte III, dubbed the “Selvedge”, which was freshly launched last week. The shoot took place over the course of three days, and was created to replicate the theme of the shoe itself – the heritage of the American workforce.

To realise this, the guys used a bunch of untreated wood in the form of salvaged pallets from a nearby Bleecker Street dumpster to create the backdrop. The shoot was set up right there on the street, and photographer Pete went all out to capture the perfect shots.
Check out what went down over the three days in the gallery above.