For all the sneaker-loving ladies in Australia, it can be a tough time trying to a) find a style in ladies’ sizes in anywhere near as many colourways as the dudes get and b) cop one of the limited pairs that might actually be gifted to the few sneaker spots around our way. The rise of selling communities via social media has certainly given many of us a break in this respect but there still, in 2016, is no dedicated retailer (IRL or otherwise) for the discerning female sneakerhead. Until now.
Sole Finess has been making some quiet moves over the past year but is getting ready to make some noise with the launch of its online store tomorrow. The brains behind the brand, Murata PJs, has been working tirelessly to get her dream of Australia’s first (and only) female-centric premium sneaker site off the ground. The business idea was born out of her own personal frustrations with sourcing sneakers that fit her feet as well as her aesthetic and she has built on her extensive work experience with the world’s leading sportswear companies to give women a one-stop shop for premo footwear.
With the promise of dozens of the most sought-after ladies’ lifestyle silhouettes from the biggest sporting brands in the world, Sole Finess is set to be the go-to online destination for the honeys. Just check out just some of the styles from their first lookbook shoot in our gallery above. Nike, New Balance, and Vans? We hear there will also be adidas, Reebok, Saucony, and Le Coq Sportif in the mix. Straight fire.
The site will go live tomorrow, Wednesday July 6, and you can keep up to date by signing up to their newsletter. Visit Sole Finess online for more info.
- Photography/model: Sara Tansy