KITH is the exception on this list. While it’s not a label from the past or one fallen from favour it’s recent collaboration with Bergdorf’s is a great example or sportswear’s return to favour.
Bergdorf Goodman is a luxury goods department store on Fifth Avenue in NYC that was founded back in 1899 and still retains that old-world opulence. KITH is a contemporary lifestyle brand and ever-evolving retail establishment in its youth, established in 2011 by the influential Ronnie Fieg.
Although companies that appear to be polar opposites, KITH and Bergdorf Goodman marry together surprisingly well, redefining luxury for the contemporary consumer. Ronnie Fieg said of the collection, “A hoodie can be luxury if executed properly. Similar to last year, we wanted to create wearable pieces with quality that warrants bearing the Bergdorf Goodman logo.”
The collections garments are made from custom milled jacquard fabric, available in a trio of colours, all associated with class—navy, burgundy, and forest green—with metallic gold embellishments. The capsule is comprised of full-length zip hoodies, a quarter zip pullovers, tees, shorts, track pants, and caps. The pieces are co-branded which marks this as the second time in its long history that Bergdorf’s logo has appeared on the outer of a garment.
Although the collection is pretty unreal and would certainly go down well with the street-wear obsessed, it is unlikely to be anywhere near a reasonable price, given the Bergdorf Goodman label.
Check out the lookbook here and get read for the the drop on May 19.