Weekly updates:

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Weekly updates

Everything’s coming up Kanye today, with the official showcase of the adidas Yeezy Boost in New York. Similar to his previous partnership with a major sportswear company, the ‘Ye-designed sneakers are the most hotly anticipated release in the world. Completely opposite to that previous partnership (and what he screamed at us all about) is the sheer amount of information we, the people, have been privy to concerning the Yeezy Boost. Sure, there was an early leak here and there but adidas and Kanye do not want to keep this from anyone and while you might still struggle to get your hands on a pair, we can all take a real close look at the making of one right here.

Dropping a day before the official presentation of the adidas x Kanye collaboration, this video literally breaks down the entire sneaker. Showcasing everything from the material detailing, trims, construction and that all-important Boost technology, it’s pretty clear that the Yeezy Boost is an extension of its designer’s emphasis on high-quality minimalism. The adidas Yeezy Boost is set for a limited release on February 14, with a wider worldwide drop at the end of the month.

This video might be the thing to convince a few fence-sitters and push the fanboys over the edge. Check it out above.

More adidas x Kanye West

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Yeezus debuts new Yeezys at Roc Nation pre-Grammy party
Kanye West’s adidas range is all but confirmed to debut at New York Fashion Week