Earlier this year Beyonce was unveiled as the face of H&M’s summer collection. This week her swimwear campaign was unveiled. Coinciding with the kick off of her The Mrs. Carter Show world tour, Swedish retail-clothing company H&M released a sneak peek of Queen Bey modelling the swim collection.
“I’ve always liked H&M’s focus on fun affordable fashion… the concept explored the different emotions of women represented by the four elements – fire, water, earth and wind,” said B in a press release.
The Bahamas and the banging body of the ‘Independent Woman’ herself, we’re sure this campaign will be successful!