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Weekly updates

I imagine the only preparation that went into this collab involved someone making a massive long trail of weed leading from Snoop Lion‘s house (cave/den/lair?) all the way inside the BAPE studio where this video was filmed.

The philosophical gems Snoop bequeaths in this clip are as follows: 1. Lions and monkeys live in the jungle together; 2. BAPE is one of the “originals”; 3. So is Snoop Lion; 4. Thus, it is only fitting that this collab went ahead. In fact it is “overdue”. Also look out for the awkward grin in the photo shoot footage.

Melissa Zheliba