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Weekly updates

We’re all familiar with the intense feuds between giants in the past–Jay-Z vs. Nas, 50 vs. Ja Rule, Drake vs. Meek Mill–among the many others that have endlessly entertained us over the years. It’s not often that these rivalries ever result in a peace treaty in the heat of battle, but thankfully we’ve been blessed with a set of role models that are very possibly going to bury the hatchet. In honour of the International Day of Peace on September 21, Burger King recently made a proposal to collaborate with McDonald’s on “The McWhopper”, which would be a hybrid of the equally iconic Big Mac and Whopper burgers.

The burger was planned to consist of the Big Mac’s top bun, all-beef patty, cheese, lettuce, special sauce, and middle bun, while adding the Whopper’s flame-grilled patty, along with tomato, onion, ketchup, pickles and its bottom bun. The proposal was put forward in full-page ads in The New York Times and The Chicago Tribune, and a website was even made specifically for the campaign.

McDonald’s responded yesterday, disappointingly rebuffing any burger giant interbreeding. McDonald’s CEO Steve Easterbrook took to Facebook to say that they loved the intention, but the “two brands could do something bigger to make a difference”. For some added snark, Easterbrook mentioned that it was perhaps in poor taste to make a vague comparison between “friendly business competition” and “the unequaled circumstances of the real pain and suffering of war”, and that a simple phone call would do next time. Adding some hope to the story however, he said he’d be in touch with Burger King; to do what, exactly, we’re unsure. Check out the video for the campaign, as well as the guys over at IGN bootlegging the burger for themselves in the gallery.

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