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Drake’s highly anticipated album Views From the 6 is set to be dropping in less than two weeks. In light of this, The Boy took a leaf from Yeezy’s book and came through with a pop-up shop offering fans a chance to score one of the thousand Views shirts that were made for the occasion.

Of course Dre didn’t miss a chance to get his advertising on, as the store was ‘powered’ by Beats by Dre. Roughly 800 people stood in line after Drake made the announcement via social media, and despite the masses, Drizzy himself was nowhere to be seen.

Fans may recall a similar marketing technique pulled by the 6 God, in the lead up to Nothing was the Same, where we saw pop up shops in New York, Los Angeles, and (naturally) in Toronto. The shirts were available in black and white and featuring the Views logo that was designed by New York graphic artist Filip Pagowski. If you missed your chance to grab a top this time around, don’t stress because they’re already popping up on eBay. At a humble $225 USD, which we are sure it set to rise, you can decide yourself whats more important: paying rent or representing Drake.

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