It looks like Rihanna will be the latest to join the proud tradition of celebrity streetwear collabs, with reports suggesting the singer/general icon is about to sign a $1 million design deal with Puma. The contract will see Rhi release a collection of sneakers and ‘lifestyle’ clothing in collaboration with the German label, as well as incorporating Puma pieces into her own wardrobe (somewhere, an Adidas exec is cancelling a Christmas party).

The pairing is a perfect match, with Rihanna having collaborative experience with Armani, River Island and MAC and Puma proving eager to accommodate creatives in multiple capacities, previously releasing a line with architect Philippe Starck and taking on Solange as guest Art Director early this year.

[Via.]

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