Photographer Pretty Puke and creative label Been Trill have joined forces to present a set of visuals showcasing the brand’s latest collection. The brand enlisted PP to help showcase their collaboration with a little beverage company called Coca-Cola, which features logo-heavy apparel and accessories.
Both names are unapologetic and in-your-face with their aesthetic and this combines pretty seamlessly in the lookbook and accompanying video. Always one to experiment within the digital realm, PP makes use of interactive 360 degree technology to create the video, which shows a moment in time among a bunch of mates on a train carriage, including Gabe of art collective Uzi—all decked out in Been Trill, obviously.
“The 360 video is a byproduct of today’s culture. It represents the future, the millennials, the Tumblr kids. We are the children of the internet.”
You can check out the video below (don’t forget to make use of the arrows to get the full experience) and the full Been Trill x Pretty Puke lookbook in our gallery above.